Baseline
Built on Behavioral Science

Reset Your
Baseline

Systems beat willpower. Baseline builds the system.

A behavioral operating system that helps you regain control of your attention.

Baseline app interface showing today's plan, focus block, and intentional friction gate
The Problem

Your day gets
decided for you.
In moments you
barely notice.

It's not one big distraction. It's hundreds of tiny decisions that pull you off course.

Each one feels harmless. Together, they steal your time, your focus, and your intentions.

You don't lack discipline.
Your environment is designed to redirect you.
How the drift starts
  • 8:00 AM
    Clear intention.
    You know what matters today.
    → Focused. Present.
  • 8:12 AM
    Quick check.
    Just a notification.
    → Tiny interruption.
  • 8:18 AM
    One more minute.
    A scroll becomes a detour.
    → Attention shifts.
  • 9:04 AM
    Behind already.
    Your morning feels rushed.
    → Momentum weakens.
  • 11:37 AM
    Constant switching.
    Tabs. Messages. Inputs. Noise.
    → Deep focus disappears.
  • 1:42 PM
    Hard to begin.
    The meaningful task feels heavier now.
    → Mental resistance grows.
  • 4:56 PM
    Easier escapes.
    You reach for stimulation instead.
    → Willpower fades.
  • 11:48 PM
    Tomorrow will be different.
    You promise yourself you'll reset.
    → The cycle repeats.
This isn't a willpower problem.
You don't fail because you're weak. You fail because your environment rewards drift, not direction.
↓
Baseline changes the environment.
So you can protect your attention, stay intentional, and follow through.
The Solution

You don't need
more discipline.
You need a better
environment.

Baseline is a behavioral operating system that reshapes the environment around your attention, decisions, and daily actions.

  • Not another blocker. We do more than limit.
  • Not another tracker. We change what drives behavior.
  • A system designed to keep you intentional.
Environment
IF
Instagram after 11:00 PM
THEN
5 minute unlock

Behavioral rules run in the background.

Execution
Deep work session
Instagram · TikTok · YouTube
25 min active

Protect attention during your most important work.

9:41
••••􀙇􀛨
Today▾
Tuesday, May 6
K
Non-Negotiables3 of 3
Finish econ notes
2:00 PM · At desk
Workout
5:30 PM · Before dinner
Deep work block
8:00 PM · No phone
Focus Block25 min
24:32
Deep work
Nightly Check-in
Reflect. Review. Set tomorrow.
→
Home
Environment
Coach
Profile
Coach
Pattern insight
You drift most after 10:30 PM.

Pattern-aware guidance when it matters most.

Reflection
Consistency
78%
↑ 12% from last week
Best run
12 days
The loop

One continuous cycle. Every part reinforces the next.

ENVIRONMENT
Shapes your options
→
EXECUTION
Protects your focus
→
REFLECTION
Reinforces awareness
→
RESET
Prepares tomorrow intentionally

Every action teaches the system. The system strengthens every action.

The Next Step

Return to
baseline.

Baseline redesigns your environment so you can live more intentionally.

Founding members get Baseline Pro free forever.
Private beta. Limited spots.